Art in Ads · 08

The Dinner Table That Advertisers Love

A long table, one man in the middle, twelve around him. This layout gets called back again and again in ads and parodies.

Rembrandt, The Last Supper, after Leonardo da Vinci, 1634–35

01Where you've seen it

The layout of Leonardo's Last Supper has been copied countless times in ads, films, photographs and cartoons. In Luis Buñuel's 1961 film Viridiana, a group of beggars gather around a table and freeze in the poses of this painting.

A scene in the opening ceremony of the 2024 Paris Olympics stirred up controversy over whether it copied this painting. The organizers said it was meant to recall a feast of the Greek gods. One dinner table has held people's attention for more than five hundred years.

02The real story

The original is a mural Leonardo painted in the 1490s on the dining hall wall of a monastery in Milan. He tried a new way of putting paint on a dry wall, and because of it the picture began flaking while he was still alive.

What hangs at Pyeongye is The Last Supper that Rembrandt copied in red chalk between 1634 and 1635. Rembrandt never went to Italy. He knew the composition from a print and copied it again. Copying this table is a much older habit than advertising.

Tell a friend like this

All those Last Supper copies? Rembrandt made one too, without ever setting foot in Italy. He worked from a print.

One line is enough.
Next time that painting shows up, your friend will spot it first.

See this painting up close →